Do you love fine jewelry and watches and want to add to your collection? Do you want to give a precious gift of jewelry or a watch to a loved one? But you don’t want to visit store after store, not knowing how best to compare prices and values. You don’t want to succumb to the high-pressure huckster who makes you buy what he wants you to buy, not what is right for you. You don’t want to feel insecure about your budget. And you want to be sure that the piece that you buy is going to be treasured by its new owner for many years to come.
So how do you get the perfect piece for the best price, and avoid the worry of post-purchase doubts and regrets?
We understand that shopping for jewelry and watches can be stressful and downright intimidating. For the past 37 years, we’ve helped over 1,000,000 customers feel good about their jewelry and watch purchases. As San Diego’s largest independent family-owned jewelry store, our goal is to make it easy for you to have confidence in your choices.
You’ll be carefully listened to as we figure out together what is right for you. You’ll learn what makes one piece more valuable than the next. All your questions will be answered. You’ll have as much time as you need to sift through the options and make the right choice, with no pressure.
Your first easy step is to visit our jewelry store on San Diego Avenue and see how comfortable your shopping experience can be. Or shoot us an email with your interests and concerns and we’ll start resolving your questions before you even arrive.
Don’t take chances with your hard-earned money and risk getting less than you deserve. With our professional guidance, you can successfully negotiate the challenging world of jewelry and watch buying, and come home with the perfect gift or addition to your collection at a price that makes you feel good.